Br PORTFOLIO
READY TO WORK TOGEHTER?
Creative Director and Brand Designer with 10+ years of experience developing brand identity systems, visual storytelling, and marketing campaigns for hospitality, lifestyle, and entrepreneurial brands. Experienced leading creative teams, managing cross-functional projects, and delivering strategic visual solutions that elevate brand positioning and audience engagement.
BRANDING / SOCIAL MEDIA / PHOTOGRAPHY
Betsabé Reyes
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WORK EXPERIENCE
Photography and Marketing Manager – Adventure Photos (2022 - 2025)
I simultaneously led the photography and marketing departments, achieving significant growth from the start of my tenure. The company lacked a formal marketing structure, so I developed a comprehensive digital strategy from scratch to strengthen the visual identity and improve communication with our clients.
I built and led a multidisciplinary team of four (Social Media Manager, Content Creator, E-commerce, and Design) focused on creating high-value content and strategic curation to attract our ideal client and enhance our competitive positioning.
We implemented paid media campaigns, optimized communication channels, and developed content initiatives that resulted in a notable increase in conversion rates, reach, and brand perception.
Founder and Creative Director — BR Estudio (2020 - Present)
I founded BR Studio during the pandemic with the goal of supporting entrepreneurs in strengthening their digital presence and improving their sales through strategic branding and content creation. I organically built a community of over 20,000 followers on Instagram, generating high-value content focused on teaching mobile product photography, branding strategies, and social media content strategies.
Over the past five years, I have developed programs, workshops, and digital resources that have helped hundreds of entrepreneurs professionalize their image, better communicate their value propositions, and create more coherent, attractive, and functional brands. My role encompasses creative direction, brand design, educational content creation, and strategic planning to boost emerging businesses.
Graphic Designer – Real Estate Marketing (2021 - 2023)
I developed graphic assets for social media for various real estate accounts, ensuring a consistent visual identity aligned with the business objectives of each project. I focused on creating engaging and strategic content that strengthened property positioning, increased interaction with potential buyers, and supported the sales team's efforts.
CREATIVE SERVICES
BRANDING
PHOTOGRAPHY
SOCIAL MEDIA STRATEGY
CREATIVE DIRECTION
